Vespa Scooters

Wall Street Journal: Born to be ... Fuel Efficient
You know drivers are feeling the pinch of pricey gas when big guys, even pickup-driving contractors, start trading four wheels for two. But it is happening more often as gasoline drifts toward -- and, in some places, beyond -- $4 a gallon. Sales of motor scooters, which are like a cross between a small motorcycle and a lightweight moped, have soared this year.

Business Week TV
Business Week TV looks into the transition from car to scooter. If you have trouble seeing the video attached, please click here.

Jay Leno Revs Up 2009 Piaggio National Dealer Meeting
Moto enthusiast Jay Leno surprised an appreciative audience at the 2009 national Piaggio Group Americas dealer meeting in Palm Springs, CA, introducing dealers to 11 of the latest Vespa, Piaggio, Aprilia and Moto Guzzi products, including the all-new Vespa S 50 and Aprilia SMV 750 Dorsoduro. A long-time and outspoken ambassador of motorcycling and a fan of the Piaggio brands, Leno took the opportunity to put on his test rider helmet. He personally evaluated the Aprilia Mana 850 as well as the three-wheel Piaggio MP3 250 scooter, and also got the inside scoop on several future products that the Italian manufacturer previewed for attending dealers. Leno's video test impressions of the Aprilia and Piaggio can be found at JayLenosGarage.com, or click here for the Mana review and here for the MP3 250 review. Interested in a test ride of your own? Log on to www.PiaggioUSA.com to find a dealer near you.

Contact:
Anne Szczesny
Brandware PR for Piaggio Group Americas
770.649.0880 ext.303
annes@brandwarepr.com

Last Exit wins Best In Class for Vespa USA website design
On Monday, December 15, 2008, Last Exit was awarded Best in Class for
excellence in the design, development and implementation of the Vespa USAWebsite.

The honor, granted by the Interactive Media Awards, recognizes that the
project met and surpassed the standards of excellence that comprise the
web's most professional work. The judging consisted of various criteria,
including design, usability, innovation in technical features, standards
compliance and content. In order to win this award level, the site had to
meet strict guidelines in each area - an achievement only a fraction of
sites in the IMA competition earn each year.

To view the online award(s) for this site, please visit:

http://www.interactivemediaawards.com/winners/certificate.asp?param

http://www.interactivemediaawards.com/winners/certificate.asp?param

About the Interactive Media Awards:
The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Sponsored by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition seeks to elevate the standards of excellence on the Internet. For more information visit interactivemediaawards.com.